Google Analytics Filters
Digital Marketing Google Analytics

Ultimate Guide to Using Google Analytics Filters

How to use Google Analytics Filters like a pro?


In the last half a decade, Google has gone beyond just being an information technology giant and has established various other departments and divisions. It has come up with various other products and sectors and has completely taken over the technology market. And throughout, they have focused on various ways to organize data for its users.

One of the most popular among such projects is Google Analytics. This uses various filters to segment data into smaller divisions to create reports easier. Google Analytics uses various Filters to make this an easy process so that you can have your data sorted easily! Thus, in this article, we shall take a look at the various filters of Google Analytics.

What are Google Analytics Filters?

Google Analytics Filters, acts as features that help the user control and command in which particular data is included in the reports. The Filters of Google Analytics make permanent changes in the available data, unlike segments and filter tables. Thus, Google Analytics is best when you want to avoid certain sets of data permanently in your data reports.

The most common Google Analytics Filter that people use is the filter that lets users hide or exclude the internal traffic from reflecting in a Google Analytics report. Thus, here, you can exclude reports of your visits to different sources to make the data cleaner and hassle-free. Thus, these filters help greatly when preparing elaborate reports for large companies or organizations. Before you get started, download the Google Analytics application and log in or create an account if you don’t already have a pre-existing one. And then, you can finally get started.

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Using Google Analytics Filters like a pro

When you open Google Analytics, you will see the following options :

  • Include/Exclude: Include or exclude the following parameters in the data.
  • Dimension/Metric: The dimension or metric that you have chosen to  filter
  • Directive: The various ways that filters the data
  • Parameter: The value that you are filtering using Google Analytics Filters.

Each of these is important and serves various purposes, and helps you prepare your report in serious different ways by establishing complete control over the sets of data available to you.

Modifying the metric or the dimension of the data

One of the most common operations performed using the Google Analytics Filters is changing the metric or the dimension of the data available. It is quite easy to use, and can be operated using the option from the drop-down menu. One thing that needs to be noted, those dimensions can be selected and modified if they appear on the table.

Some of the best filters on Google Analytics

Let us take a close look at some of the most useful filters on Google Analytics and how they are useful.

· Exclusion, not the internal IP filter

This filter lets you hide your visits from the Google Analytics report. Further, helps to understand different sets of data might have different behavior, altering the data. Thus, it’s best to exclude the IP address so that the view doesn’t get altered by the inclusion of the data or visits.

· Using the lowercase filter on the attributes of campaigns

When tagging parameters are used, various problems arise, if the wrong case letters are inputed. Thus, the user doesn’t get directed to the correct link or site even after clicking on the URL. This can be avoided by using this filter which ensures that the correct cased letters are used.

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·  Exclusion of traffic to any testing environment

Many websites remain duplicated by the developers to an environment for various reasons related to quality assurance and development. This process turns as quite versatile and performed using a domain, subdomain, or subfolder. Hence, it is best to exclude the traffic and filter your data effectively.

· Filtering out of unrequired query parameters

When it comes to getting rid of any unnecessary data in your reports, you must get rid of the unnecessary query parameters that might be creating problems. During the creation of reports in Google Analytics, it is vital to exclude arguments resulting in unnecessary duplicate URIs for a cleaner and better-organized report.

· Search and Replace Filters

This filter allows you to exercise complete control over the entirety of the data available to the user. Using this filter, one can search for a certain pattern in a particular field. After that, can choose to replace it with another desired pattern. Hence, remains very helpful for social networking sites and used by such companies on a very large scale. This filter’s main use or purpose is to combine all of the sources of a particular site or company into one.

· The advanced filters

The advanced filters are many and supposed to help users create a new field from one or two other fields.

Final Takeaway

Finally, there are various ways in which the Google Analytics Filters can help a user while creating important reports for the organization or company. This facilitates excluding the unwanted traffic or data or behavior that might hinder the actual data. It helps to organize the data into smaller segments in a much cleaner way. Using Google Analytics is quite easy. Hence, all it takes to start and have an account on the app. This way, you can be on your way to create a superb report that will win the appreciation of all your superiors!

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