Google Analytics (GA) is commonly used to identify patterns and trends in the way users interact with a website. With features that help with data collection, tracking, analysis, visualization, reporting, etc., it offers extensive insights into customer behavior.
But have you ever used Google Analytics to track your search engine optimization (SEO) efforts? Probably not. This detailed guide explains 13 ways to use Google Analytics for SEO. Check it out…
Sincronizar GA (Google Analytics) con GSC (Google Search Console)
To track your SEO efforts with Google Analytics (GA), start by syncing your GA account with your Google Search Console (GSC) account . Without GSC, GA will only provide a partial view of capabilities. Synchronization will allow you to find growth opportunities with the selected keywords and websites you would like to rank for. You can do this through queries.
With the help of GSC, you can find out what terms consumers use to locate your stuff, what content they find, and where it ranks on Google. You can look at the data to find ways to improve the performance of your pages and make it more likely that Google will place your website on the first page of its search results.
Develop SEO-focused goals
If you are working on an SEO plan, it will help to create related SEO goals in GA to access detailed information. You can also go further by creating conversion pages to track your progress towards those goals. The conversion page could be something as simple as an acknowledgment page that notifies the visitor that their form has been submitted.
When creating conversion pages, make sure they have URLs and include the NOINDEX tag to avoid organic ranking and improve data accuracy.
Also, when it comes to tracking SEO performance, the quality of organic traffic is more important than the number of people coming to your website organically. You can do this by setting lead generation goals for organic SEO. This will allow you to track website traffic and how many visitors convert to leads.
Configure the section for organic visitors
To track SEO using Google Analytics, be sure to use filters and segments as they can prevent junk traffic from affecting the accuracy of the data. Ghost spam and fake referrers (trackers) are the two main forms of unwanted web traffic that can corrupt your stats.
In GA, create a new view so spam traffic doesn’t show up in reports. But he does note that new views only prevent spam traffic after they are implemented. It will not remove spam traffic from previous reports. You’ll need to use Google Analytics segments and custom dashboards to eliminate retrospective spam.
The use of regex codes is another effective solution to track spam traffic. For example, you can use it to capture multiple versions of spammy domains with different TLDs.
Organic Ranking Scale Conversion
One of the most effective ways to increase website revenue is to use the conversion rate optimization features of Google Analytics. You can point out any unfavorable trends that are occurring that you might not otherwise have seen due to lack of this information. Every month, you should see an increase in conversions.
If you know the most important SEO KPIs, you should pull their data into the Google Analytics dashboard templates . There, you can change the SEO metrics and see them all in one place.
Improve the SEO of the pages with the highest conversions
You can use GA to find a list of pages that are converting the most. Those pages can then be further optimized to ensure they remain at the top of search results. You can optimize pages with something as simple as an improved CTA or by updating the content.
To find this report, log in to your GA account and click Behavior > Top Landing Pages > Filter by Organic .
When looking for these types of pages, focus on those whose organic traffic has decreased significantly or those that have many visits but do not provide the expected commercial value. It is these pages that usually have great potential.
Use the content breakdown report
If you’re looking for ways to use Google Analytics for SEO , the Content Breakdown is a report that can help. It can be used to track and compare the performance of website segments, such as blogs. The report offers information such as pageviews, bounce rates, exit rates, and much more.
The report can be used to gain insight into what pages and segments of the website are doing well and how they can be improved.
However, while the content breakdown report provides valuable information, it requires multiple sub-categories to be selected in order to compare the pages. A smarter alternative may be to use Google Analytics SEO Dashboard templates as they can streamline the process and track all popular pages on one screen.
Include annotations to control content updates
It is essential for a company that is in the process of pruning or optimization to keep track of the results and record them.
Using the annotation option on a specific date is a quick and easy method to achieve this goal within Google Analytics. The use of markers in Google Analytics helps determine the quality of an article after optimization.
You can use this information to find out, for future measurements, whether or not these changes helped improve SEO.
Use Multi-Channel Funnel Reports
All conversions and purchases are attributed to a search, campaign, or ad that was last used by the visitor before converting. However, it does not provide a clear picture of the role elements such as referrals and website searches played in the process. The Multi-Channel Funnel report fills this gap.
The report breaks down all the marketing channels that contribute to conversions. For example, let’s say someone searched for your brand on Google and made a purchase. But you may have seen your ad first on social media or on a blog. The multi-channel report will provide a detailed view of the entire customer journey across channels.
Find Websites That Accept Referrals
If you’re involved in proactive off-page search engine optimization methods, you need to be aware of whether you’re building links and their performance.
You can use referral data from Google Analytics to find connections that other tools don’t show, and you can also use it to find journalists or writers who can be offered based on who previously linked to your site.
Manage Pay Per Click Spending
Google Analytics tracking will indeed be essential to ensure that you are making a profit from all of your advertising efforts . This is because Google Analytics reveals exactly which search terms convert into sales and which don’t.
Make sure you don’t waste a significant amount of money on keywords that don’t convert and carefully monitor your keyword usage and conversion rates.
How does Google see your website?
High-quality niche websites rank better as Google considers them authoritative. You can track SEO using Google Analytics to find out how Google sees your website.
It can be done by selecting the categories that interest your visitors to position the EAT score (Expertise, Authoritativeness, and Trustworthiness) and improve the content. You can do this by looking at the Audience Interests Overview and viewing the In-Market Segment, Affinity Category, and Other Category lists.
The data offers excellent insight into the interests of your visitors. Based on this information, you can adjust your content strategy. Google creates the categories based on how it sees your website. Dig deeper into these categories and find common categories/interests around which you can build your content strategy.
Create custom dashboards for SEO
If you want to use GA for SEO, you can’t miss the SEO-focused custom dashboards. GA allows you to customize dashboards based on the metrics that are most important to you. You can also find Google Analytics SEO dashboard templates to display only the metrics that matter to you.
Custom dashboards instantly provide a bird’s-eye view of important metrics, making it easy for you to devote resources to things that can help improve those metrics. For example, you can target by location, URL, channel, etc., to focus only on specific website traffic and draw actionable insights about your SEO performance.
Improve page speed with GA
If you know anything about SEO, you will know how important page speed is to rank better. You can generate a site speed report with GA by clicking Behavior > Site Speed Report .
The report presents the page load time and the speed at which the interactions are executed. Here you can track issues that are affecting page speed and report them to your developers.
As you can see, SEO can be tracked using Google Analytics in many different ways. By looking at things like organic traffic, time on page, and bounce rate, you can get a good idea of how your site is performing in search engines.
Additionally, you can use goal tracking to see how many people complete desired actions on your site. By tracking your SEO progress, you can make the necessary changes and adjustments to improve your results.