A Successful Link-Building Strategy In 6 Easy Steps

A Successful Link-Building Strategy In 6 Easy Steps

Link-building can be a tough task. People find it very difficult to build links to their websites, no matter how hard they try or which strategy they use to achieve that.

If you are one of them, you have come to the right place! Here we will guide you to build successful links in 6 easy steps. These are steps that work every time and are used by all major websites to drive traffic to them.

  • Outreach


Outreach is to find other people working in your content area and then get introduced to them. Even if you don’t have any content, links to your products or services will also work the same. 

When people link to your work, you get to know the demographic you are dealing with and using that information, you can contact all the potential people who fall under that category. They will use your services, and if they like it, they will link it to their blogs or websites, and even if they don’t, depending on the feedback, you can improve your services or look for a different demographic location. 

  • Building Broken Links

Broken link building is made up of three steps:

  • Go to the website with the relevant broken link.
  • Create a working resource similar to the broken one
  • Ask people who are linking to your broken resource to link to the new working resource

There might be a lot of people in your niche linking to your broken resource. That is a lot of potential traffic that you might be missing out on. Those people might also be looking for a working link to replace the broken links with.

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If you can provide them with that, all the traffic going nowhere can now move to your website and view your content.

  • Unlinked Mentions

Sometimes some websites may mention the name of your website but not link them. This happens quite often. When people give examples in their blogs, they tend to use the relevant websites’ names but not link them to your website. 

In such cases, you should never hesitate to contact that website or the author and ask them to link their text to your website and provide them with the link. This is because the author of the content already knows you and your services, as they’ve already mentioned your name. Also, this gives you a perfect chance to reach out. It should be much easier to convince them, especially if they do actually like your service.

  • Reclaiming Lost Links

Sometimes when you observe your backlinks, you might see some lost links mentioned there. This can mainly happen because of two primary reasons:

  • The page that linked you removed the link
  • The linking page is dead itself

If the page is dead, that explains how your link got removed, but if your link got removed. In contrast, the page is still intact, which can sometimes happen because the author has edited or improved their content, and as a result, your link got removed unintentionally.

In such cases, you can reach out to them, inform them about the case and ask them to re-add the link. If the author removed the entire page, there’s not much you can do about that, but if you believe it got deleted by mistake, you can still contact the author and let them know about it. 

  • Repurposing Your Content

If you have made content in a certain format but want to reach a wider audience, this can be achieved by repurposing your content into the relevant format and submitting it. You can submit it to a wide variety of different places, for example, video-sharing sites like YouTube.

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If you created an infographic, let’s say, but want it on a video streaming platform for more audiences to see, you need to convert your infographic into a video and publish it. This will ensure that the people not interested in reading the content can now watch a video and understand your services. Also, provides a huge boost to your traffic.

  • Building Links In Community Posts

Sometimes, linking in community posts and comments is a very productive way of link-building. You can market your website in Forums, Reddit, Quora, and other websites with a massive following.

You can also do this in the comment sections of popular blogs to get a wider reach. 

In Conclusion

Although, it is always advised to leave a relevant and thoughtful comment on the blog before you start marketing your website. In Quora, for example, you can answer someone’s question and then leave a link to your website for more information. The processes mentioned, can  lead to more people linking your website, thus increasing traffic because several people will inevitably read your content and link to it.  

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