Today, the eCommerce business has become the backbone of every economy around the world. Thanks to the eCommerce industry, one can now start a business even with limited capital. With more and more people relying on online shopping for varied goods and services, it is estimated that in a few upcoming years, the increase in eCommerce sales worldwide will be 276.9%. As a result, the demand for eCommerce website development services is mushrooming around the world. Moreover, when it comes to developing an eCommerce website, you need to make sure that it possesses all essential qualities so you can get more sales and conversion. Here you can find a few useful tips to build an effective e-commerce site that will help in generating more business.
Think like a visitor
Every component of your website whether it’s the contact form, menu, product images, or anything else could have an impact on the decision of users to buy from you. Hence, you should think like a visitor when it comes to eCommerce website development. By considering yourself as a customer, you can do a lot of guesswork about what should be added to your site and where it should be added.
Avoid distracting elements
You want to derive maximum revenue from your eCommerce business and that is possible when the conversion rate is high. You need to optimize your website to generate sales and keep everything on it aligned in the proper user flow. It is nice to add additional information like an option to sign up for email newsletters but adding too many details is distracting. So, whatever additional information you add to your site make sure they are not distracting to visitors. There must be a clear and proper path to conversion.
One of the biggest shortfalls that online buyers face when purchasing goods on the internet is that they cannot see the products they are buying in person like in a brick-and-mortar store. You can utilize high-quality images on your website to emulate that in-person experience. When your customers can see clear and high definition images of varied products on your website, they will likely make a purchase. Your eCommerce site development efforts should cater to this need to provide better customer experience with your online store.
Customer reviews and testimonials play a significant role in making purchase decisions. 61% of customers prefer to check reviews prior to making a buying decision. You should add customer reviews and/or testimonials on your website. By including testimonials and reviews, you can build trust and let customers find out how effective your services are. These testimonials and reviews are an easy and quick way to promote conversion and sales. In case you don’t have a large number of different products, you can create a separate page on your site to add testimonials and reviews.
Navigation is one of the most crucial UI elements of a website that has a significant impact on overall user experience. A simple and predictable menu provides a greater user experience that helps in convincing people to shop from you. The menu should be easy to let people easily find what they are looking for. To offer maximum ease, the menu should appear across different pages. With the help of a good eCommerce website development company, you can create a robust online store that has an elegant navigation menu.
An important aspect of an eCommerce website that should never be overlooked is the availability of a search bar. Many of your customers may have certain products in their mind that they can find on your site using the search bar. An effective search bar not only allows customers to find products with specific keywords but it also allows them to choose from different search filters to sort out their search results based on different requirements. If there is no search bar on your site and customers are forced to scroll up and down pages, they will likely leave your site and move on to the competitors. Making your website user friendly, your eCommerce website development service goal and a rich search bar is a way to improve user experience.
When a customer has some queries or concern he/she is likely to navigate to your contact us page or scroll down to the bottom to find contact information. Efficient and quick customer service is an important aspect of a successful eCommerce business. You must ensure that finding contact information is as easy as possible to provide a seamless user experience. Having clear and easy-to-locate contact information can boost the morale of customers and also serve as a trust factor. With these details on your site, your customers are more convinced to do business with you.
Easy and quick checkout
If not properly planned and crafted, the checkout process can become the most annoying part of your eCommerce website for customers. A complicated checkout process results in increasing cart abandonment rates. To improve conversion and avoid cart abandonment, you need to simplify the checkout process. You can allow guest checkout to make it simple and fast. When a buyer heads to purchase a product and he/she encounters a message like sign up prompt, it might be annoying and daunting in the course of making a purchase. Make buying products smoother and easier to ensure greater ROI from your eCommerce web development services.
Today, everyone has a busy life and they barely find some time even for proper eating and sleeping. In this fast-paced world, the advent of eCommerce businesses is boon for everyone who can’t walk or drive to a nearby store to buy something. The increasing demand for online shopping has led to a rise in the number of eCommerce websites. However, to build a revenue-generating eCommerce website, you need to ensure that it has got all the right vitamins that are needed to serve customers most adequately. You need to find the right eCommerce web development company to get a successful revenue-generating eCommerce site. The tips provided in this writeup can be helpful for you to build a more robust online that will generate adequate business for you.
Emily White is a senior web developer at CSS Chopper, a top-rated web development company to hire eCommerce developers. Emily has been working with the company for several years. She is not only an ardent developer but she also dabbles in composing quality articles and blogs in her free time. She aims to spread knowledge through her quality content.