Social Media
Digital Advertising

How to Optimize Your Explainer Videos for Social Media

Every small and large organization is using explainer videos to scale its business. It is not only a great way to explain complex concepts in a much simpler way but also helps in generating traffic to your website. People love visuals more as compared to the text; that’s why companies are leveraging videos even on social media. 

It is estimated that thousands of people watch best explainer videos every day on social media platforms. Are you also utilizing explainer videos to build an online presence and create brand awareness? Yes, but still not getting the expected results? Then it’s high time to optimize explainer videos for social media.

Don’t know how? Need not fret! This article is for you. Here are some amazing tips that will assist you in optimizing explainer videos for your business. 

Tips to optimize Explainer videos for Social media


Let’s begin… 

Keep video length shorter

Most people have the misperception that large content and long videos have more tendency to traffic the visitors and generate leads. Are you also following the same approach? Well! That’s the reason why you are not achieving our targets. 

Most people prefer looking for quick pieces of information that can help them in resolving their queries. So, if you want your video to perform extraordinarily, then you should create short videos that include punchy and useful information. 

Try to cover all the concepts in less than 2 minutes. The best part about these short videos is that you can promote it on any social platform like Youtube, Facebook, Instagram, LinkedIn, etc.  

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Use impressive title 

The title is another element that can either make or break your entire explainer video. If your video title is interesting and educational at the same time, then you don’t have to put much effort into encouraging people to click on your video. 

To make the title interesting, you can add numbers, questions, etc., as it will help in building curiosity among visitors. Whenever you create the titles, make sure it includes the keywords having the highest searches. If you revolve your content among the keywords that people are actually searching for, then more people will land on your website. Also, it will rank higher on Google search results. 

Try adding subtitles

Adding subtitles to videos is another way to better optimize your explainer videos. This tip is highly recommended, especially for those videos having a lot of information or textual content. Considering adding subtitles to your video will help you in increasing the number of visitors to your video and retain the information for longer. 

Say if you are producing explainer videos in English, then Spanish audience can also enjoy your content only because it includes subtitles. Also, many times people watch silent videos on social media. And that’s where subtitles help visitors understand the concept easily. So, wherever possible, don’t miss adding subtitles to your video. 

Incorporate useful information

The objective behind creating explainer videos is not to showcase every single piece of information that you know about; rather, it is more effective than that. Through explainer videos, you can represent useful and boring concepts in a much engaging way. So, if you are embarking on a lot of content just to make it more informative, then you are following the wrong approach. 

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Social media is the place where people love watching small content quickly, so if you want to build a presence on social media, create a video that covers important points. To know how to represent the concept in a simple way, you can do some research and evaluate what people actually love watching. 

Use engaging thumbnail

Just think a moment; what is the first thing that people come across while scrolling through social media while watching a video? Yes, it’s a thumbnail. Thumbnail is the first element by watching which people decide whether they should click on the video and spend some time on it or not. 

Many brands do not spend time creating thumbnails, due to which they are unsuccessful in optimizing their explainer videos. If you don’t want to be on that list, prefer using fun and engaging thumbnails. Make sure to design it in such a way that it entices the audience to make a click on the video. 

Don’t miss adding CTA’s 

Indeed, explainer videos are smart enough to engage the audience, but if you want people to show the right path and get in touch with you, you should use call-to-action in your videos. Say if you create excellent content without adding any direction like “find out more,” “download now,” “get in touch,,” etc. then it might not be helpful when it comes to converting visitors into leads. 

So, to better optimize your explain videos, add clear and simple CTA probably at the end of the video so that visitors do not get distracted from the content. 

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Read more- How to Set Up Target Ads in Instagram and Facebook.

In a nutshell

Well! When it comes to creating optimized videos, then there are tremendous opportunities that one needs to consider. But hopefully, I have listed the most important and best practices by following, which you can get assured that the video you create is highly optimized and powerful. 

If your video fulfills all the above conditions, then there are high chances that it works extraordinarily. So, don’t be in a hurry while creating an explainer video because it can do wonders if created effectively. 

So, what are you waiting for? 

Get ready to create an impact on social media with stunning explainer videos. Still, if you have any doubt, feel free to share in the comments below. 

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