Are you wondering how to do local SEO on WordPress ? Without a doubt, local SEO strategies are increasingly used by small and medium-sized companies that want to focus their business on a specific location.
It is not the first time that in our marketing blog we talk about the different tricks that local SEO encompasses . On some occasions we have talked about topics such as:
- Local SEO Directories
- Local SEO tricks for your business
In this post we want to focus on local SEO for WordPress, one of the most used CMS thanks to its simplicity and the advantages it offers for web positioning.
You dare? Take note and give your business that boost it needs.
What is doing local SEO?
When we talk about doing local SEO, we are referring to optimizing our website so that our business appears in the geolocated searches of users in the Google SERP.
Perhaps some people think that, within a competitive market, a small local business has little to do with a chain of department stores . And yes, let’s not kid ourselves it’s difficult. But if you think about it you have something that they do not have: a greater closeness with the users who live in a specific area.
Therefore, what a priori may seem a weakness, if we focus well on the ways of doing local SEO in WordPress we can get that focusing our business in a certain area gives us facilities when the user searches there.
Think that when we look for a product or service we look for it somewhere, since it would be useless to find a lawyer in Barcelona if we are from Madrid.
For this reason, learning to do local SEO on WordPress is becoming increasingly important and helps small businesses have a chance against their giant competitors.
In this way, the user will find information that is of interest to him and that possibly meets his needs , something that Google values and therefore is the key to the success of any business.
Different ways of doing local seo
When we talk about doing local SEO in WordPress, we also have to take into account various aspects that are outside the CMS.
Therefore, we can say that there are two phases when doing local SEO in WordPress:
- Focusing our content on local searches: for this we must propose our strategy and our keyword research so that it works within a specific territory.
- Having results in Google Maps: for this it is essential to have the Google My Bussiness tab well optimized.
5 tips to do local SEO in WordPress
Now that we have seen the importance of doing local SEO in WordPress, the time has come to reveal to you what are the tricks of local SEO that any strategy should pose when working with this CMS.
Optimize the Google My Bussines file
Although this part is not included in doing local SEO in WordPress , the truth is that this point is essential if you want to position your business in a specific area.
In order for your Google My Bussines file to be perfect and include your business within its maps, you must follow the following guidelines.
- The keyword of your business must be included within the title
- Include your keyword and its derivatives within the description of the tab. Do not abuse the same word, try to use different synonyms that provide semantics and avoid penalties for Keyword Stuffing.
- Fill in all the complementary information of your file: url, telephone, hours or photos.
- Enter keywords in the tags.
- Use a short word in the name of your file to help you create a friendly url and position your keyword.
Use geolocated images
It is no secret that image optimization helps you position, but do you know how to geolocate them ?
The geolocation of images is simply adding in each of them where the photograph was taken . And, how could it be otherwise, this information can be changed and modified whenever you want.
The images must be geolocated to the address of the Google My Bussines file.
For this it is good that we use the Geoimgr.com tool .
Once passed through this tool we can use them in the Google My Bussines file or on our website.
Take care of your data in local directories
There are three facts about your business that must always be the same: the name, the address and the telephone number.
In each of the local directories where your business is, you must pay special care that this is so, since this way each time one of these data appears on the web Google will identify it with your business , which is very positive for do a good local SEO.
Implement Local Bussines Schema on your page
When we talk about doing local SEO in WordPress, one of the keys is to use specialized plugins to position our business in a certain area.
One of them is the WordPress plugin WP Schema PRO , which allows you to implement Local Business Schema created by Google for local businesses with the Google my Business tab.
Remember that the data you enter in it must be the same as that of your file , so that Google establishes relationships between it and your website.
Reviews and more reviews
Reviews play a crucial role in local SEO on WordPress. Think that one of the factors that can attract customers to your business is that it has positive recommendations about your business.
For this, the best thing is that you invite your customers to leave a positive review . But if you want to give your business a little boost, you can also buy them or ask friends or family.
Do you find it easy to do local seo in WordPress? Well, it is not so much, so having professionals will always help you get the results you need.
Contact us and promote your business as it deserves.