Did you know that LinkedIn is considered one of the largest professional networking platforms with over 740 million active members? This social media platform has a massive presence in over 200 countries!
Now, if you are a brand or marketer looking for means to widen your reach and network, doesn’t this statistic ring a bell in your head?
Even though LinkedIn has a more professional vibe to it, it still can help in building your brand’s growth tremendously.
However, if you are struggling to direct more traffic to your LinkedIn profile, then you have landed at the right place. Be it for promoting your brand or for hiring the correct set of candidates, people talk about a brand when it has an active presence!
As the title suggests, make your way to the end of this post to explore ways in which you can direct more traffic to your LinkedIn profile. Without any further ado, let’s get started!
Here’s How Brands Can Significantly Increase Traffic To Their LinkedIn Profile
● Join Groups That Cater To Your Niche
LinkedIn is a hub of groups that can enable brands to reach out to their target audience effectively. It is important for brands to make their content visible to their target audience. If you are posting content that is not read by your audience, then it will give you no results.
For instance – if you are a brand that caters to the millennial audience, and your content is read by aged people, then it would obviously bring you no results. Hence, you can join groups that are followed by millennials and post content accordingly. This would not only widen your reach but also push the group members to redirect to your profile.
● Interact With Your Audience
Do you receive a lot of messages or comments on your posts and simply forget to answer back? If yes, then it can hamper your brand’s interaction with your audience.
As a brand, it is important that you are in touch with your potential audience and answer back to their queries. Be it positive feedback or a negative comment, make sure that you answer back promptly and most importantly humbly. Moreover, do not keep the messages pending for a very long time as it may disinterest your audience.
● Embed LinkedIn Feeds On Your Website
Embedding social media content on the website is a much sought-after strategy that enables brands to showcase their social media presence on their website. This strategy helps tremendously in increasing user engagement on the website, building a social proof of the brand, and ultimately escalating more conversions.
The massive user base of LinkedIn works tremendously to display dynamic content on your website. A large majority of LinkedIn users leverage the platform to post content around their preferred brands and recommendations. Collecting and embedding LinkedIn feed on websites is a great strategy to attain the aforementioned benefits and much more.
All you need is a responsive social media aggregation tool like Tagembed to embed LinkedIn Widget effectively on your website. The tool works brilliantly due to its power-packed features. Tagembed comes with a variety of customization options, an advanced moderation panel, and robust customer service for assistance to its users.
● Create An Interesting Bio
The first thing that social media users do during discovering new brands and products goes through the bio section of the brand. Hence, it is crucial for you to create a bio that is crispy, to the point, and narrates what your brand stands for.
A large number of people take bios seriously and it helps brands engage and convert seamlessly. Hence, if you have not yet paid attention to your LinkedIn bio, then it is high time you do. Make sure that you choose your words wisely and reveal your brand’s story. Doing so would push your followers to hit the follow button, increasing your brand’s visibility.
Lastly, it is crucial that you share content with your LinkedIn connections. If you have a blog, then you can post a small snippet of your post with your followers. If you are unsure about the kind of content to share, you can share a few important statistics that relate to your brand’s industry.
By doing so, your connections will look up more content from your profile, which would ultimately push them to visit your profile for more extra information. This would ultimately lead to an increase in your LinkedIn traffic.
This brings us to the end of this post and now you are aware of the best strategies to give a boost to your traffic on your LinkedIn profile.
Having an active presence on social media has become crucial for most brands and marketers, as it gives them a platform to interact more with their potential customers. Go on now, include these practices in your LinkedIn strategy and you will notice a significant boost in your traffic.