Google AMP

What Is Google AMP, and Do I Need It For SEO?

The next massive thing in SEO is Accelerated Mobile Pages. AMP is an open-source project designed to help web publishers create mobile-optimized content that will load instantly on all devices. So keep reading further to understand more about Google AMP.

What Is Google AMP?


Google wants webpages with rich content like animations, video, and graphics to work alongside smart ads and to load instantaneously. Google wants the same code to work across multiple platforms and devices so that content can appear everywhere in an instant, no matter what type of device you’re using, be it a smartphone or a tablet. 

It has proved itself as the best possible mobile experience for its users, and this time Google’s goal is to deliver the best AMP. Google wants to get information to the end user as fast as possible, says Mr. Michael Bertini, who is a search marketing expert for the digital marketing agency at iQuanti. Nobody likes waiting, so why does Google want the user to wait to read or see something?

Benefits of AMP

At a recent marketing conference, Google’s AMP product manager, Mr. Rudy Galfi, said the median load time for AMP-coded content is 0.7 seconds. In contrast, the median load time for non-AMP pages is only 22 seconds.

Google officially integrated AMP-powered web pages into its mobile search results on 23 February 2016. AMP-coded pages arrive in a mobile search results “carousel,” and Google features an AMP icon that looks like a thunderbolt, which is the acronym of “AMP.”

AMPs will assume your site has a desktop version, a mobile version, and an AMP version, the desktop version will be the preferred version, and the mobile and AMP versions will each be annotated separately as alternates.

Read More:  10 Confirmed Google Ranking Factors

What Types Of Sites Should Use AMP?

AMP is centered on news stories from online publishers, primary content from Google search users, and AMP pages in mobile search results. AMP also applies to other types of businesses, such as e-commerce organizations, for which the AMP results carousel and other components are well-suited.

The competency to develop AMP-based product pages is likely to create a huge commercial incentive for websites to adopt the standard. Undoubtedly, AMP is an integral part of a balanced marketing strategy for publishers as the project’s close ties with search engine results and advertising impression rates. 

With this evolutionary change in search engines, people need to pay attention to AMP and adjust. Over time, it will become an influencing factor. As Google already has been recommending mobile-responsive websites, this is another step in that direction. 

Why Did Google Create AMP?

Web surfers want rapid search results, which means Google wants to give users speed because they have serious competition in today’s world. And if they can offer superior speed for content accessed via search results or AMP, they will maintain market share.

What Are Google AMP’s Potential Pitfalls?

AMP is harder to implement initially, but tools, plug-ins, and add-ons evolve to make it almost automatic. Like any significant technological change, AMP takes time, and we get used to it. Now, think of where SEO was a few years ago. Hand-coding, meta tags, and other elements were the norms. Now SEO plug-ins prompt users with exactly what they should do to improve ranking without proper knowledge of SEO. And again, an AMP WordPress plug-in can do a pretty good job, and it will evolve as SEO to simplify it for everyone.

Read More:  Canonical URLs: A Beginner's Guide to Canonical Tags

It’s regarded a bit like going back to the early days of HTML websites, so it may not let you allow fancy branded design can say you’re starting your site design over again, but this time you make site speed one of the top requirements. AMP will create a potential challenge on the analytics side, as it’s impossible to be 100 percent sure where a publisher’s content will be loaded.

Does Information Technology Have A Role To Play In AMP?

HTML code and programming are involved in AMP initiatives, so the IT department must be involved. IT needs to work with others for content creation and planning. It has a significant role in adopting the AMP standard because there are some behind-the-scenes prerequisites they will need to help with.


AMP’s future is still being determined. But no doubt AMP potentially has huge implications for mobile web users, but it all depends on whether it becomes widely adopted as a standard or not. Google has proved itself as the best possible mobile experience for its users, and this time Google’s goal is to deliver the best AMP. It is harder to implement at first, but tools, plug-ins, and add-ons evolve to make it almost automatic.

Related posts

Comparison of 7 Business SEO Tools for Keyword Research


Importance For SEO Strategies


How to Evaluate Backlink Quality?