The field of digital marketing has become a fast expanding industry that encompasses the traditional advertising on search engines as well as the production and...
Google’s Lizzi Sassman and John Mueller discussed the importance of image filenames in a recent Search Off the Record podcast and at one point discussed...
Digital marketing for local businesses is quite different than marketing for national or global businesses. It is true that the same channels are used, but in...
IntroductionContents It is well known that visual elements have been one of the breaking trends in brand marketing activities over the last decade. But now...
IntroductionContents With over 1.7 billion websites in the digital landscape, optimizing a website alone cannot help businesses improve their visibility in Google searches. Companies need...