WordPress is, without a doubt, one of the most popular content management systems available in the world. WordPress powers around 34% of the internet. There must be some reason why WordPress is so popular.
Well, for starters, it is incredibly simple to use and setup. There are a host of plugins available that can make your lives easier.
But that’s not all. WordPress is also great for SEO. It has a number of features that allow you to rank higher on the search engine results page (SERP) in a more efficient and streamlined manner.
Here are the top reasons why WordPress is the best content management system for SEO:
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Most WP themes are mobile optimized.
Mobile phones are becoming increasingly important for SEO. More and more people are using their mobile phones to search for things and answers on the internet.
Mobile search has grown so much that it can be safely assumed for most businesses that their target audience would be using mobile phones to search the internet.
At this point, I assume that you already know that Google penalizes websites that aren’t mobile-friendly. If you don’t have a mobile-friendly website, you need to work on it ASAP.
If you’re using WordPress, you’ll be glad to know that almost all WP themes are mobile optimized.
Mobile optimization is a ranking factor for SEO. So, you need to make sure that your website is getting displayed correctly on mobile devices.
The Jetpack plugin allows simple WordPress websites to comply with Google’s mobile website standards.
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WP themes are fast.
Page load speed is now a ranking factor for Google.
Each website gets crawled periodically. The more pages that get crawled, the better it is for your website. Extraordinarily long page load times are not an excellent SEO indicator and are also a pain to deal with if you’re the one searching for something online.
You’ll want to make your page load times as fast as possible. That way, you won’t be disappointing your audience (or Google).
One of the best things about WordPress as a content management system is that it is fast. Most themes are optimized and load in a jiffy.
You can do all kinds of things and take measures to make sure that you’re not overburdening your website.
The first thing that you should always do is to compress your images. Make sure that your documents are compressed. Remember that if your WordPress website is slow, you must be doing something wrong.
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Several helpful SEO plugins are available.
The best thing about WordPress is its sheer abundance of plugins. There is a plugin for anything your heart might desire.
There are even plugins available that help you with your SEO.
One of the most popular SEO plugins is Yoast SEO.
Yoast SEO can do a number of things for your SEO. It provides you with a template for the meta description and title. It also helps you with writing content that is readable for people as well as search engines. Yoast SEO also provides support, but you’ll have to get the premium version.
Google XML Site Maps also allow search engine crawlers to understand your website better. A once complicated task of creating site maps can be simplified with this plugin, ensuring that you get an SEO boost.
All in One SEO plugin is an alternative that gives Yoast SEO a tough time. The primary version is free to use, but you can upgrade to the paid version if you feel that it would make a difference for your website later on.
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Some themes are specifically designed for SEO.
SEO is a priority for online businesses. If you want to get your business in front of more and more people, you’re going to have to focus on SEO.
Most WordPress websites are pretty good for SEO. But some WordPress themes are mainly designed while keeping SEO in mind.
Divi is one of the best and most popular themes for WordPress available today. Divi can be used by all kinds of businesses. Divi is particularly popular because of its dynamic team of developers. Divi is also optimized for SEO, which makes it a great pick.
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Pretty permalinks.
A permalink is a URL on your website like a live chat app for website or some other product you offer.
WordPress allows you to edit the permalink on the WordPress dashboard easily.
A user-friendly URL is more likely to be remembered by a user, and Google likes pretty permalinks as well.
By editing your URLs, you’ll be able to describe better what the webpage is about. You might also be able to insert a keyword or two to let Google know what the webpage is about.
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An Improved user experience.
For Google, it’s all about user experience.
Websites that don’t provide the user with what they’re searching for end up with high bounce rates. High bounce rates are an indicator that a site was not able to provide the information that a user was looking for.
A poorly designed website is also not going to rank high on the SERP.
Most WordPress websites are professionally designed. When visitors come to your website, you’ll want them to stay on your site for as long as possible. Having a beautifully designed website will help improve your user’s experience on your site.
Google pays a lot of attention to user experience. Making sure that you’re providing a great user experience will ensure that your SEO results are fantastic.
Conclusion:
WordPress is arguably the best content management system available today. It is easy to use, and there is an ever-growing community that contributes to the success and longevity of WordPress.
SEO is also another critical factor for online businesses that simply cannot be ignored. The great thing about WordPress is that most of its themes are optimized for SEO. These themes are also optimized for mobiles and are just a beauty to look at.
Beautiful, professionally crafted websites will have much better SEO rankings. Better SEO means more visibility for your website.
Hamzah Adil is a digital marketing executive who has a background in computer science. He is currently working for a startup that has developed a new live chat app called SwiftChat. Live chat softwares help businesses to increase their sales by allowing their sales staff to intervene at just the right time in their online visitor’s buyers journey.