Google Ads is the fastest way to put your business in front of people who are actively searching for your service. It is also the fastest way to waste money if the account is left on autopilot. I build and manage accounts that are focused on cost per acquisition, not clicks.
Most underperforming accounts I inherit share the same four problems: broad match keywords with no negatives, one ad group for everything, no working conversion tracking, and landing pages that do not match the ad. Fixing those alone typically cuts cost per lead substantially before any clever bidding strategy is applied.
What Has Changed Recently
Google has pushed most advertisers toward Performance Max and broad match with automated bidding. Handled carelessly this becomes a black box that spends your budget on unrelated searches. Handled properly it works well — but it depends entirely on the quality of the conversion data you feed it, on aggressive negative keyword and brand exclusion lists, and on asset groups built around real audience segments. Consent Mode v2 also matters now: without it configured correctly, conversions from EU traffic simply stop being reported and the algorithm optimises against incomplete data.
What's Included
Account structure and setup
Campaigns, ad groups and keywords organised by intent and margin, built fresh or rebuilt.
Conversion tracking
Proper GA4 and Google Ads conversion tracking including calls and form submissions — you cannot optimise what you cannot measure.
Search, Display, Shopping and YouTube
The right campaign types for your funnel stage and product type.
Ad copy and extensions
Multiple ad variants tested continuously, with every relevant extension in place.
Negative keyword management
Weekly search term reviews so budget stops leaking on irrelevant traffic.
Landing page optimization
Ad-to-page message match and conversion improvements — the cheapest way to lower your cost per lead.
Performance Max management
Asset groups, audience signals, brand exclusions and search theme controls — so PMax works with you rather than as a black box.
Local campaign targeting
Geo-targeting and location extensions tuned for Bangalore, Hyderabad, Tirupati or wherever your customers are.
How It Works
Account Audit
A full review of structure, tracking, wasted spend and quality scores — or a clean build if you are starting fresh.
Tracking Setup
Conversion tracking verified end to end before a single rupee is spent.
Campaign Build
Keyword research, tight ad groups, ad copy and landing page recommendations.
Launch and Learn
A controlled launch with daily monitoring through the learning period.
Scale and Optimise
Weekly search term reviews, bid adjustments and A/B tests to push cost per lead down and volume up.
Frequently Asked Questions
Enough for the campaign to gather conversion data within a reasonable timeframe — which depends entirely on how expensive clicks are in your industry and city. A local service business in Tirupati needs far less than a competitive B2B keyword set in Bangalore. Tell me your service and target area and I will research the actual click costs and tell you honestly whether your budget is workable.
A flat monthly management fee based on account complexity, or a percentage of spend for larger accounts. Either way it is agreed upfront and is separate from your ad spend, which you pay Google directly from your own account.
Always. I work inside your Google Ads account with manager access. If we ever part ways, the account, its data and its history stay with you.
Search campaigns can generate enquiries within days of launch. The first two to four weeks are a learning phase where cost per lead is higher than it will eventually settle at. Real optimisation begins once there is conversion data to work with.
It depends on your conversion volume and how clean your tracking is. PMax needs reliable conversion data to optimise against, so on a new account with no history it often burns budget learning. Where it works well, I still run it alongside a tightly controlled search campaign so your best keywords are not left entirely to automation, and with brand exclusions in place so you are not paying to appear for your own name.
Ads give you traffic immediately but stop the moment you stop paying. SEO takes months but keeps working. Most businesses that can afford both should run both — ads for immediate leads and cash flow, SEO to reduce dependence on paid traffic over time.
Want to talk about Google Ads (AdWords)?
Free consultation, honest advice, and a clear scope before you commit to anything.