Most businesses spend heavily to get visitors, then let 97% of them leave without a second thought. Conversion rate optimization is the cheapest growth available: the traffic is already paid for, so every point of improvement is close to pure margin.
It starts with trustworthy data. I set up GA4 and Google Tag Manager properly, define the events that actually matter, and build reporting you will genuinely look at. Then we find where visitors drop off — through heatmaps, session recordings and funnel analysis — and systematically test fixes.
What's Included
GA4 & Tag Manager setup
Correct event tracking, conversions and filters — not the default install that measures nothing useful.
Conversion & funnel tracking
Every meaningful step from landing to enquiry mapped and measured.
Heatmaps & session recordings
Watch where real users hesitate, misclick and abandon.
Custom dashboards
A single Looker Studio dashboard combining ads, organic and on-site behaviour.
A/B testing
Structured tests on headlines, layouts, forms and CTAs, with statistical significance respected.
Form & checkout optimization
The highest-impact CRO area for almost every business — fewer fields, clearer errors, less friction.
Attribution reporting
Which channels actually generate revenue, not just which get the last click.
How It Works
Tracking Audit
Verifying what is currently measured, what is broken and what is missing entirely.
Implementation
Clean GA4 and GTM setup with documented events and conversions.
Behaviour Analysis
Heatmaps, recordings and funnel reports to locate the real drop-off points.
Hypothesis & Test
Prioritised test roadmap based on impact and effort, run one variable at a time.
Iterate
Winners implemented permanently, losers documented, next test launched.
Frequently Asked Questions
For statistically valid A/B testing, roughly 1,000+ monthly visitors per page and 100+ conversions per month. Below that we still improve conversion rates u2014 just through best-practice fixes and user research rather than split testing.
It varies hugely by industry. Local service sites often run 3u20138%; e-commerce typically 1u20133%. Rather than chasing a benchmark, the useful question is whether this month beats last month.
Universal Analytics is gone, so yes if you want historical trends and ad platform integration. More importantly, a properly configured GA4 tells you which pages and channels create enquiries u2014 that is what makes ad budget decisions defensible.
Yes. Analytics and CRO work well as a standalone engagement. I am happy to provide clean reporting that both you and your existing agency can work from.
Want to talk about Analytics & CRO?
Free consultation, honest advice, and a clear scope before you commit to anything.