Google Ads is the fastest way to put your business in front of people actively searching for your service. It is also the fastest way to waste money if the account is left on autopilot. I build and manage accounts that are ruthlessly focused on cost per acquisition, not clicks.
Most underperforming accounts I inherit share the same problems: broad match keywords with no negatives, one ad group for everything, no conversion tracking, and landing pages that do not match the ad. Fixing those four things alone typically cuts cost per lead by 30–50% before any clever bidding strategy is applied.
What's Included
Account structure & setup
Campaigns, ad groups and keywords organised by intent and margin, built from scratch or rebuilt.
Conversion tracking
Proper GA4 and Google Ads conversion tracking, including calls and form submissions — you cannot optimise what you cannot measure.
Search, Display, Shopping & YouTube
The right campaign types for your funnel stage and product type.
Ad copy & extensions
Multiple ad variants tested continuously, with every relevant extension in place.
Negative keyword management
Weekly search term reviews to stop budget leaking on irrelevant traffic.
Landing page optimization
Ad-to-page message match and conversion rate improvements — the cheapest way to lower your CPA.
Bid strategy & budget pacing
Smart bidding tuned against real conversion data, with budget shifted toward what is working.
How It Works
Account Audit
A full review of structure, tracking, wasted spend and quality scores — or a clean build if you are starting fresh.
Tracking Setup
Conversion tracking verified end to end before a single rupee is spent.
Campaign Build
Keyword research, tight ad groups, ad copy and landing page recommendations.
Launch & Learn
Controlled launch with daily monitoring through the learning period.
Scale & Optimise
Weekly search term reviews, bid adjustments and A/B tests to push CPA down and volume up.
Frequently Asked Questions
For most local service businesses, a meaningful test starts around u20b930,000u2013u20b950,000 per month in ad spend. Below that, there simply is not enough data to optimise against. E-commerce and competitive B2B usually need more. I will tell you honestly if your budget is too low to work.
A flat monthly management fee based on account complexity, or a percentage of spend for larger accounts. Either way it is agreed upfront and separate from your ad spend, which you pay Google directly from your own account.
Always. I work inside your Google Ads account with manager access. If we ever part ways, the account, its data and its history stay with you.
Search campaigns can generate enquiries within days. The first 2u20134 weeks are a learning phase where cost per lead is higher than it will settle at; real optimisation starts once there is conversion data to work with.
Want to talk about Google Ads (AdWords)?
Free consultation, honest advice, and a clear scope before you commit to anything.