Organic SEO is simply the strategy that someone uses to get their webpages to rank well in the search engines. Although ranking well in the search engines can bring you some “free traffic” it does take time and even possibly some money invested in search engine optimization to get your webpages to rank well. To help you make sure you are spending your time and money as wisely as possible, Mississauga SEO Company has put together a list of our 7 best organic SEO tips.
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Proper Keyword Research
When it comes to organic SEO, everything starts with keyword research. You have to have a keyword phrase that you would like to rank for before you can start working towards ranking it. When selecting your keyword phrases, there are several things to look for.
You want to find a keyword phrase that gets good search volume without being overly competitive. If you’re trying to make money with your website you will also want to focus on what is known as “buyer keywords.” For example, if you’re trying to rank a web page that sells web hosting, you should stay away from keyword phrases like “free web hosting” and focus more on terms like “best web hosting” or “reliable web hosting.”
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Use Good URLs
Whenever you put a new page on your website, you are creating a new URL and that URL should contain your desired keyword phrase. If you are promoting a product that tells people how to get six-pack abs, your URL should be something like http://www.yoursite.com/six-pack-abs.
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Good on Page Optimization
Once you have selected a keyword phrase you would like to rank for and you have decided on the URL for your new page, you’ll want to make sure you get the rest of your on-page optimization in order. Using your keyword in your title tags, meta-descriptions, H1 tags, image alt tags etc. all help to tell the search engines what your webpage is about and this increases the chances of your page ranking for your desired search term.
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Keep People on Your Site As Long As Possible
User engagement is something that is becoming more and more important when it comes to organic SEO. If someone is logged into their Google account while they are searching the Internet, Google can tell if they find your site in the search results, click on a link, and then quickly hit the back button to do another search. If you use Google Analytics on your site, this is another way they can measure user engagement. The longer you can keep people on your site, the better.
The best way to keep people on your site for as long as possible is to provide useful, valuable content. This may be in the form of well-written and interesting articles but another way to have engaging content that keeps people on your site longer is to put the video on your webpages. Videos are more engaging than written content and they can easily keep people on your pages longer.
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Have Fresh Content on Your Site
One thing that Google talks about quite often is providing good user experience. Providing a good user experience can be done in several different ways. Your site should be easy to navigate, provide useful and informative content, and it should also be updated frequently. Keeping your content fresh and up-to-date can help your Google SEO.
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Proper Keyword Optimization
Proper keyword optimization starts with keyword research. You don’t want to take the time to create a lot of high-quality content and rank well for keyword phrases that are only getting a handful of searches. You may spend a lot of time and effort, and possibly money, to rank for a keyword that only gets you 10 visitors a month. So again, proper keyword optimization should start with good keyword research.
After you do your keyword research, you need to create your content. Include your keyword phrases naturally without overdoing it and include those related phrases so that you can rank for multiple search terms. You can also use your keyword phrases in your URL, title tags, H1 tags, and image alt tags.
Proper keyword optimization is not difficult and if you follow the tips outlined on this page you can rest assured that you have a properly optimized page.
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Use Social Media
Social media signals are being used more and more as a way to determine if your site is worthy of ranking in the search engines. In the not too distant past, all it took to rank well in the search engines was to do your on-page optimization properly and build a lot of backlinks. It’s not quite so easy these days and there is a little more to it.
In addition to the fact that search engines are now looking at social media signals, social media is also a great way to drive direct traffic to your site.
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Link Building
Link building is still an important part of organic SEO but things have changed over the last year or two. It’s no longer enough to simply throw as many links as possible at your site. It’s more important now to value quality over quantity. Try Mississauga SEO services for best link building, trying to get links from authority sites rather than using software to get 10,000 links overnight.
Organic SEO is a constantly changing game. Things that work well today may not work so well tomorrow so it’s important to stay on top of things and make the appropriate changes when necessary.